Better Together: Shifting to Community-Based Partnerships
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Everyone is stuck in place during the pandemic, and each community is being hit in different ways. The varying needs of each community has amplified the importance of place in potential partnerships. Many companies have responded by serving their local community in new and bigger ways during the crisis. Local nonprofits have become even more vital to communities in which they are located. Donors recognize this too…
- During the pandemic, giving to city-specific organizations ($276.30) is twice as high as giving to national organizations ($137.96). (GivingTuesday)
- The average number of donors to city-specific organizations is 416 versus 293 for national organizations. (GivingTuesday)
- 57% of donors plan to donate to the domestic COVID-19 response, and 11% plan to donate to the international or global response. (Fidelity Charitable)
- 33% of respondents don’t have enough information to understand where to direct support most effectively. (Fidelity Charitable)
Coronavirus has created unique needs in target populations that may require rethinking how you are serving them. Currently, the demand for mental health, food, shelter, health care, childcare and other services are at an all-time high. If necessary, use this time to reach outside of your silo and work across sectors with (other) local nonprofits to find ways to meet these needs. Getting creative and collaborating with peer nonprofit experts will help you serve your audience more effectively and use your resources more efficiently.
Read about an innovative four-way partnership in Portland, Oregon!
Research from Candid estimates that corporations have accounted for nearly all (81%) of the grant money that has been pledged to the cause thus far.