TERMS OF SERVICE
Through the analysis of your organization’s social followers and/or hashed email addresses, encrypted data with no identifying information attached, the following methodology will be utilized in order to deliver a psychographic analysis and persona overview. Hashed email addresses will be securely provided to Accelerist by your organization’s fundraising vendor, GiveGab.
Constituent Analysis Methodology:
Accelerist’s psychographic platform is a dynamic map of billions of consumer relationships and interests across social media, tied to offline data. Because people are always posting new comments, following new brands, and engaging with new campaigns – our platform is continually being updated with changing consumer brand and interest affinities.
Accelerist will analyze your organization’s constituents by leveraging its robust database of hundreds of millions of social profiles and behaviors to generate a comprehensive psychographic analysis and constituent persona, or set of personas, for organization. Social profiles and behaviors evaluated include brands and interests consumers like, follow and engage with through the analysis of demographics, retail purchases, financial data, news sources, geography, occupation, automotive data, social conversions, brand affinities, charitable causes, CPG purchases, lifestyle interests, media markets, political persuasions and TV Shows. In one easy to digest view, Accelerist’s psychographic analysis and persona deliverables will help organization understand:
- demographics that shape audience’s buying patterns
- interests and brand affinities, based on real behavior
- audience’s political leanings and media preferences
- qualities that influence how the organization’s ideal donor engages
Furthermore, Accelerist will translate the data as it applies to the fundraising efforts of organization and generate unique insights for organization to develop engagement strategies in support of their corporate development work.
Privacy of Personal Information:
Accelerist respects the privacy of individuals and is committed to protecting it through compliance with this Terms of Service Agreement.
Information Collected. Accelerist will collect several types of personal information about individuals from Customer and other sources, including information: (a) by which individuals may be personally identified, such as name, postal address, e-mail address, telephone number, credit card information, and other information containing personal identifiers; or (b) that is about people individually but does not identify them specifically, including information about peoples’ habits, locations, and internet navigational history. Accelerist collects this information directly from Customer when it provides it to Accelerist, from individuals themselves, and from other customers and affiliates.
Use of Information. Accelerist uses the collected personal information about individuals in order to create profiles and statistical data used to identify trends and other helpful, general information that assists corporate sponsors in identifying appropriate charitable-organization partners (and vice versa). Accelerist may disclose aggregated, statistical information about individuals, and other information that does not identify any individual specifically, without restriction – including to provide the reports, analyses, and services contemplated by this TERMS OF SERVICE AGREEMENT and Accelerist’s similar agreements with other customers. Accelerist may disclose personal information that identifies individuals specifically to (a) its subsidiaries and affiliates under its control, for the purpose of providing the Services; (b) its contractors, service providers, and other third parties Accelerist uses to support its business and who agree not to disclose such information in violation hereof; and (c) to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other transfer of some or all of Accelerist’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding in which personal information held by Accelerist is among the assets transferred. Accelerist may also disclose personal information to comply with any court order, law, or legal process, including to respond to any government or regulatory request. Except as otherwise described here, Accelerist and its affiliates will not disclose any personal information that specifically identifies an individual to any third party.
Acknowledgement of Collection and Use. Customer understands and acknowledges that a part of Accelerist’s Services involves the collection and analysis of individuals’ personal information from Customer and other sources as discussed above. In many instances, the analysis of personal information is performed utilizing a third-party proprietary database licensed by Accelerist. Customer represents that the collection and use of individuals’ personal information as disclosed herein has been approved by the individuals, or the customer on behalf of their individual constituents, whose personal information is provided by Customer and does not violate any agreement between Customer and the individuals whose information is provided.