Max Lenderman

CEO of School (Wilson’s Agency)

Wilson Sporting Goods


“Accelerist can save weeks, or even months of research and analysis to find the right social purpose partnerships and opportunities.”

Challenge: Wilson Sporting Goods was challenged with decreased youth sports participation. The company was on a quest to find authentic engagement with new audiences.

Action: Wilson Sporting Goods worked with Accelerist to create a plan to find new partnerships while measuring the efficacy of their existing partnerships.

Solution: With the help of Accelerist, Wilson refined their cause partnership strategy (and put the right tools in place to measure ongoing partnerships) for 2019 which included active stewardship and the activation of 2 new long-term partners.