Revelations at the Register

Our Best Thinking

The Charitable Economy is Thriving

Point-of-Sale charitable campaigns are alive and well. According to America’s Charity Checkout Champions Report, over 77 groups with million- dollar point-of-sale campaigns raised $388 million in 2014, and over $3.88 billion throughout the last three decades.

However, with advancements in technology, the continued rise of online shopping and current campaign saturation in the marketplace, how should we evolve this decades-old fundraising tactic to thrive successfully in 2020 and beyond?

Catalist conducted an online consumer research study in April 2016 of over 1700 Americans aged 18 and older.

The Results: inspiring, thought-provoking and groundbreaking. To us, they unveil five key revelations that will fuel progressive charitable campaigns at the register.

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