With a heightened focus on building new partnerships, the importance of stewardship is often overlooked in corporate fundraising. Yet, the vast majority of your annual corporate revenue will come from the partners that already know and love your mission and…
“Purpose” commitments are now a critical business decision. Charities have to redefine the way they position their value to corporations to remain relevant. We’ve borrowed basic business principles to help you understand your value and competitively position your organization like…
The understatement of the year: 2020 changed everything! It changed the way we fundraise, the way we connect others to our mission, the way we serve our communities, and even what we need out of collaboration. Purpose partnerships stepped into…
Employee engagement with social issues has become a must-have requirement to most profit-purpose partnerships because it’s just good for business. From profitability to greater consumer satisfaction, the measured impact that engaged employees can have on a business bottom line is…
We’ve all gone virtual – our lives, our relationships, our work, our school. We’ve all adopted a new way of communicating and experiencing life that requires extreme proficiency in Zoom, patience with friends, family and co-workers who may be less…
We’re about to enter Week 6 of what we all refer to as our “new normal”. Most are balancing life & work from home, while others have experienced furloughs and layoffs. As reported by U.S. Today on April 16, a…
For years, the peer-to-peer model has been a great way to extend your fundraising reach. Now, when in-person events aren’t an option, it’s an indispensable tool. But, do you know how to make virtual peer-to-peer fundraising campaigns and events a…
As of March 11, the CDC officially declared COVID-19 a global pandemic. Whether we are working from home, postponing events, attending online classes at college, or stocking up on toilet paper and hand sanitizer, we are all feeling the side…
With decades of hype bringing us to this moment, we finally made it here to 2020! Given the rising tide of purpose-driven companies, longstanding nonprofit collaborations and heightened demand by new generations to make the world a better place quickly,…
When we think of nonprofit organizations, most of us think of brands like the American Heart Association and the American Red Cross – brands that are household names and have become part of our nation’s fabric. We’re talking about legacy…