Corporate Partnership Benchmarks

Preliminary Benchmark Results

Comparative and performance metrics from the nonprofit industry’s most active corporate fundraising departments…

When it comes to corporate fundraising, the nonprofit industry is not a one-size-fits-all scenario. Benchmarks and best practices must be considered alongside the size of organization, its corporate partnership portfolio and resources. The following nonprofits have been identified as preliminary leaders within their category based on the data collected as of May 15, 2018. The final results from Catalist’s 2018 Corporate Partnership Benchmark Study will be published at year-end.

Preliminary benchmarking data is inclusive of all corporate fundraising revenue, including point-of-sale, foundation giving, licensing, program underwriting, event sponsorship, on-pack/percentage of sales, platform, media/marketing and multi-faceted corporate partnerships. All data is reported as the median value representative of all nonprofit submissions.