Donor Opinion COVID-19: A Special Report
Our Best Thinking
In the midst of a Global Pandemic, Americans are remaining active in supporting the social causes they care about. While health is seeing a rise interest, other causes have not been forgotten and, across generations, people want to contribute time and support. Accelerist conducted a study of the consumer response to COVID-19, defined American’s overall mindset, interests, motivations, and identified ways you can communicate with your supporters during this time to create lifelong donors.