In last year’s trend report, we predicted 2020 would be the year for accelerated, sophisticated profit-purpose partnerships fueled by technology. Although the year proved more challenging than expected, we believe our 2020 predictions materialized in an immensely impactful way. As we reflect on 2020 and optimistically welcome in the new year, we are inspired by the momentum and renewed sense of passion driving profit-purpose engagements. In our UPDATED 2021 Trend Report: A Renewed Outlook on Purpose Partnerships, we summarize the top 5 standout trends leading into 2021 and assess the current giving landscape. We also reveal the top 10 industries ripe for partnership and four trending strategies that will drive actionable results in the new year. Let’s Dive In!